Originally designed by Lon Keller, the iconic Dodgers script was introduced in the 1930s. Over the years, the team’s primary logo has undergone several evolutionary tweaks, with the latest modifications made by the organization in 2011.
What were the changes? According to Dodgers director of graphic design Ross Yoshida:
The goal was to simply fix a few problematic areas. The red outline of the ball and the streaks had to be thickened (and line weights made consistent) so the logo would reduce better. The script was also ‘sharpened’ a bit and the pesky transition from the ‘g’ to the ‘e’ was given a much smoother transition than its predecessor.
In 2013, challenged to make a logo for the Dodgers social media channels, the Dodgers signature logo was given perhaps its greatest modification since the introduction of the shooting ball — the replacement of the shooting ball with the…
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